Sling Your Hook Campaign Launched By Neighbourhood Watch To Tackle Scams

We are excited to share details of the Neighbourhood Watch July campaign SLING YOUR HOOK to help tackle scams.

WHY ‘SLING YOUR HOOK’?

The campaign taps into the psychology that scammers use to hook people in, helping you stay one step ahead and protect yourself and your loved ones against the increasing variety of scams happening every day. We’ve identified the following five behaviours scammers commonly use:

  • They imply they’re doing you a favour (reciprocity)
  • They indicate everyone else is doing this (social proof)
  • They say your only chance is to act now (urgency)
  • They act like they’re similar to you, so you like them and want to please them (connection)
  • They ask you to do one little thing which makes you do more (commitment).

We also know that often victims of scams report that in hindsight they felt something wasn’t quite right at the time.  This campaign aims to raise awareness of the tactics scammers use and encourages people to ‘stop and think’ if something doesn’t FEEL, SEEM, LOOK or SOUND right.  This allows them time to trust your gut instinct and help prevent becoming a scam victim.

“Everyone likes to feel special. But watch out! If a stranger is going out of their way for you, something fishy may be going on instead. Scammers like to offer one-off deals and favours. Don’t be afraid to tell them no.” John Hayward-Cripps, CEO of Neighbourhood Watch Network

How can you support this campaign?

  • LEARN: Visit our scams website pages to learn more about common scams, preventing scams, reporting scams, supporting victims and a scams campaign toolkit
  • SHARE: Follow us on our Facebook / Twitter / Instagram / LinkedIn channels and share our posts
  • JOIN THE CONVERSATION: Join us for an online talk (details below)

ONLINE TALKS
We are delivering a series of scams awareness online talks in partnership with the Dedicated Card and Payment Crime Unit (DCPCU), the National Trading Standards Scams Team (NTSST) and Avast.

Anyone can attend, but we are now running waiting lists only for all the webinars apart from one! Last week we ran an online talk on ‘Exploring the psychology behind scams and how scammers are so effective at their crimes’. It was so popular we have decided to re-run it on 27th July, 5pm.  Click here to book your place. Please note – this event will not be recorded.

Keep safe,

NEIGHBOURHOOD WATCH NETWORK, Central Support Team
Follow us.. ourwatch.org.uk / Facebook Twitter / Instagram / LinkedIn
Neighbourhood Watch Network is a charity registered in England & Wales, CIO no: 1173349

Scams Awareness Campaign 10-29 June 2019

Scams Awareness is a yearly campaign by Citizens Advice which aims to create a network of confident, alert consumers who know what to do when they see a scam. This year’s campaign will take place over two weeks, from the 10th-23rd June.

Whether you’re an individual consumer looking to protect yourself and your family from scams, or an organisation or group representing consumers, your efforts during the campaign are important.

Help CAB to spread the message that scams are crimes that can happen to anyone and we don’t need to be embarrassed if we fall victim to them.

Advice for consumers

Resources for campaigners
Visit the Citizens Advice resource page to download resources to help you raise awareness of scams. You can also find resources from other partners here.

Resources will continue to be added in the run up to the campaign. If you would like to be notified when new materials are available please let CAB know you would like to be added to the campaign mailing list.

Let CAB know you’re taking part in the 2019 Scams Awareness campaign and sign up for the mailing list.