Sugar Smart Calderdale

SUGAR SMART CALDERDALE is an exciting campaign launched in Calderdale this February. It is part of a national campaign, SUGAR SMART, led by Jamie Oliver and Sustain. In Calderdale, the campaign is inviting participants from a number of sectors to make small changes that enable the people of Calderdale to reduce the amount of sugar they’re consuming. We know that, in the UK, people consume up to five times the recommended maximum daily intake of sugar, and that this is having a huge impact on our health – and waistlines – as a nation.

Up and down the country, people are committing to small actions as a part of SUGAR SMART, and we’d like to ask you to do the same. In Calderdale, Halifax Rugby League FC is leading the way, with players committing to SUGAR SMART challenges for three weeks. They will also be promoting SUGAR SMART messages as an organisation, to show that physical activity and a sugar smart diet go hand-in-hand.

Organisations across Calderdale are joining the campaign to do their part to improve the food environment and promote positive messages. Calderdale’s Health & Wellbeing Board will no longer be serving biscuits at their meetings; Northowram Primary School are running a SUGAR SMART assembly for their 450 pupils; Calderdale Royal Hospital will be helping staff to make healthier choices. What could you or your organisation pledge to do?

From promoting drinking water, to taking a SUGAR SMART challenge as an individual or organisation, to removing sugary items from prominent display, there is an action to fit every shape and size of organisation. The SUGAR SMART CALDERDALE steering group (Food for Life; Locala PHEYS; Better Living Service; and Calderdale Council’s Public Health team) can help you with your pledge, and there is lots of inspirational material at http://www.sugarsmartuk.org.

If you’d like to be one of the organisations in Calderdale taking positive action to encourage people to reduce the amount of sugar they’re consuming, email sugarsmart@calderdale.gov.uk or call Chloe Smee on 07500 602742.

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